Privacy Policy - SMRK Beauty

Last updated: July 2026

SMRK Beauty (“SMRK Beauty”, “we”, “us” or “our”) is committed to protecting the privacy and personal information of our customers and website visitors.

This Privacy Policy explains how we collect, use, store and protect your personal information in accordance with the Protection of Personal Information Act 4 of 2013 (“POPIA”), the Consumer Protection Act 68 of 2008 and other applicable South African laws.

1. Who We Are

SMRK Beauty is a South African beauty retailer offering skincare, makeup, fragrances and other beauty products for women and men.

Our business details are:

Business name: SMRK Beauty
Website: www.smrkbeauty.co.za
Physical address: 502 Fish Eagle View, Modderfontein, 1609, South Africa
Email: info@smrkbeauty.co.za
WhatsApp: [084 879 1123]

For the purposes of POPIA, SMRK Beauty is the responsible party for the personal information collected through our website and other communication channels.

2. Information We Collect

We may collect the following personal information:

2.1 Order and customer information

When you place an order, create an account or contact us, we may collect:

Your full name
Email address
Telephone or WhatsApp number
Billing address
Delivery address
Order and purchase information
Communication preferences

2.2 Payment information

We do not directly store your complete debit or credit card details.

Payments are processed through secure third-party payment service providers. These providers may collect and process your payment information in accordance with their own privacy policies and security requirements.

2.3 Communications

We may collect and retain information contained in messages you send to us through:

Email
WhatsApp
Social media
Website contact forms
Customer service enquiries

2.4 Website and usage information

When you visit our website, we may automatically collect certain technical information, including:

Your IP address
Browser type
Device type
Pages viewed
Time spent on the website
Referring website
Cookie and analytics information

This information helps us understand how visitors use our website and enables us to improve its performance and customer experience.

3. How We Use Your Information

We may use your personal information to:

Process, confirm and fulfil your orders
Arrange delivery of your purchases
Communicate with you about your order
Respond to questions, requests or complaints
Provide customer support
Process payments and refunds
Manage your customer account
Prevent fraudulent or unauthorised transactions
Improve our website, products and services
Send marketing communications where you have provided consent
Meet our accounting, tax and legal obligations
Enforce our website terms and policies
Protect the rights, safety and property of SMRK Beauty and its customers

We will only process your personal information for a lawful purpose and where we have a valid reason to do so.

4. Marketing Communications

We may send you promotional emails, WhatsApp messages or other marketing communications only where:

You have provided your consent;
You are an existing customer and the communication relates to similar products or services, where legally permitted; or
We have another lawful basis to contact you.

You may unsubscribe from marketing communications at any time by:

Clicking the unsubscribe link in a promotional email;
Replying “STOP” to a promotional WhatsApp message; or
Contacting us directly.

Unsubscribing from marketing communications will not prevent us from sending essential transactional messages concerning your orders, payments or deliveries.

5. Sharing Your Information

We do not sell, rent or trade your personal information.

We may share the information necessary to provide our services with trusted third parties, including:

Courier and delivery partners
Payment processors and payment gateways
Website hosting and e-commerce service providers
Email and marketing platforms
Website analytics providers
Accountants, auditors and professional advisers
Regulatory bodies or government authorities where required by law

These service providers may only use your information for the services they provide to us and must handle the information securely and lawfully.

6. Cookies

Our website uses cookies and similar technologies to operate correctly and improve your browsing experience.

Cookies may include:

6.1 Essential cookies

These cookies are necessary for features such as:

Shopping carts
Checkout
Account login
Website security
Order processing

Essential cookies cannot generally be disabled without affecting how the website functions.

6.2 Analytics cookies

Analytics cookies help us understand how visitors use our website, including which pages are viewed and how visitors navigate the site.

Where required, analytics cookies will only be activated after you provide consent through our cookie banner.

6.3 Preference cookies

Preference cookies remember choices such as your language, location or other website settings.

6.4 Marketing cookies

Marketing cookies may be used to display relevant advertisements or measure the effectiveness of our marketing campaigns.

You may accept, reject or adjust non-essential cookie preferences through the cookie banner or settings available on our website.

You may also restrict cookies through your internet browser settings. Disabling certain cookies may affect some website functions.

7. Data Security

We take reasonable technical and organisational measures to protect your personal information against:

Loss or damage
Unauthorised access
Unlawful processing
Accidental disclosure
Alteration or destruction
Misuse of personal information

Although we take reasonable precautions, no internet transmission or electronic storage system can be guaranteed to be completely secure.

Should a security compromise occur that affects your personal information, we will take the steps required by POPIA, including notifying affected individuals and the Information Regulator where applicable.

8. Data Retention

We retain personal information only for as long as it is reasonably required for the purpose for which it was collected or where retention is required by law.

Order, accounting and transaction records may generally be retained for at least five years for South African tax, accounting and record-keeping purposes.

Customer account information may be retained while your account remains active.

Marketing preferences may be retained until you unsubscribe, withdraw your consent or request deletion, subject to any information we need to retain to honour your opt-out request.

Certain records may be retained for longer where required for legal proceedings, disputes, fraud prevention, regulatory obligations or the enforcement of agreements.

9. Your Rights Under POPIA

Subject to applicable law, you have the right to:

Ask whether we hold personal information about you
Request access to your personal information
Request the correction of inaccurate, incomplete or outdated information
Request the deletion or destruction of personal information where legally permitted
Object to certain processing of your personal information
Withdraw consent where processing is based on consent
Request that we stop sending you direct marketing
Lodge a complaint with the Information Regulator of South Africa

Certain rights may be limited where we are legally required to retain information or where retaining the information is necessary to establish, exercise or defend a legal claim.

To exercise your rights, contact us using the details provided in Section 14.

We may request proof of identity before processing your request to protect your information from unauthorised access.

10. Information About Children

Our website and products are not intended to collect personal information directly from children without the involvement or consent of a parent or legal guardian.

Where we become aware that personal information belonging to a child has been collected without the required authorisation, we will take reasonable steps to delete or lawfully process the information.

11. Third-Party Links

Our website may contain links to third-party websites, social media platforms or external service providers.

SMRK Beauty is not responsible for the privacy practices, security or content of third-party websites. We encourage you to read the privacy policies of any external websites you visit.

12. TikTok Integration

The SMRK Beauty website may integrate with TikTok through the TikTok for Developers platform to display TikTok video content on www.smrkbeauty.co.za.

Where the TikTok Login Kit or Display API is used, and you connect a TikTok account to the SMRK Beauty application, we may access the following information through the TikTok API:

Basic public profile information, such as the TikTok display name and profile image
A list of public TikTok videos
Video titles or descriptions
Video thumbnails
Public engagement or view information made available by TikTok

This information will only be used to display authorised TikTok content on the SMRK Beauty website.

SMRK Beauty does not sell TikTok account information or share it with unrelated third parties.

TikTok videos are not permanently stored by SMRK Beauty. Video content is fetched from TikTok’s servers and may be temporarily cached for up to 12 hours to improve website performance.

You may disconnect the connected TikTok account at any time by contacting us at:

Email: info@smrkbeauty.co.za

Once the account has been disconnected, we will delete stored TikTok access tokens and cached TikTok information within a reasonable period, subject to any applicable legal or technical requirements.

Your use of TikTok remains subject to TikTok’s own terms, privacy policy and platform practices.

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to:

Our business operations
Our website
Our service providers
Our technology
Applicable laws and regulatory requirements

The revised policy will be published on our website with an updated “Last updated” date.

We encourage you to review this page periodically.

14. Contact Us

For questions, requests or concerns relating to this Privacy Policy or the processing of your personal information, please contact:

SMRK Beauty
502 Fish Eagle View
Modderfontein
1609
South Africa

Website: www.smrkbeauty.co.za
Email: info@smrkbeauty.co.za
WhatsApp: [084 879 1123]

You also have the right to lodge a complaint directly with the Information Regulator of South Africa.